Monday, January 28, 2013

The Death of Typography? by TRUTH - a boutique Creative Agency

As a creative director I get to cast my eye over my fair share of portfolios from fellow creatives and I am often asked for my opinion on the contents. Lately I have found myself increasingly at a loss for words as I attempt to sugarcoat my response. The reality is; I am often left deeply saddened by the amount of students and young designers that simply neglect typography and don’t actually know an ampersand from their elbow.

As a Typographer and Type Designer myself, I am always naturally drawn to the intricacies and nuances of the way designers set type and the reasons for their choice of typeface. I believe this detail speaks volumes about the way a person approaches their work and problem solving in general. Interestingly, it isn’t the lack of detail that concerns me – these are skills you learn over time with experience – it is the lack of the basic knowledge of typography and its rules that are most alarming. Many students fail to understand basic terminology such as leading, kerning, ascenders, widows, orphans and counters. And one didn’t even know what an ampersand was!...

...if these skills are not passed on correctly, the future will be bleak. It will consist of generations of designers who believe that it is ok to set an email in Comic Sans!
#Type #Typeface #Truth
The Death of Typography?

Wednesday, January 23, 2013

A comparative list of signs from the Easter Island script and the Indus script

A comparative list of signs from the Easter Island script and the Indus script, comparison made by de Devesy. From this it is likely that the scripts are related.(The columns with even numbers represent the Easter Island script, those with odd numbers represent the Indus Valley script).

 Click on the image above to see the original source citing the image of the comparative view

The script, according to Heyeerdahl, was brought to the island from South America, South America was colonized from India both by the Pacific and the Atlantic routes, in the third and fourth millennia B.C., but most often via the Mediterranean and the Atlantic.

Prof. Mukund Gokhale
Founder Director at Script Research Institute 
January 2000 to present

Art Director 
Institute of Typographical Research
January 1978 to 2000

Further Link to read about Prof. Gokhale's work:

Image Reference Source:

Thursday, January 10, 2013

Poster + Podium Presentation for ICoRD 2013 | Authors: Nanki Nath and Ravi Poovaiah

Poster for your research paper is a smart method to visually represent the research aims and methodologies applied for the study. The following poster was displayed during tea break after a brief five minute podium presentation. The presentation acts as a teaser to ignite curiosity among the audience. They get more curious to know the details of your study. It gives the audience more time for discussions with you along with the poster display later.

Publication URL:

To know more about authors, do visit:

Future paper presentations:

International Conference of Research in Design [ICoRD] is a bi-annual conference organized by IISc, Bangalore. The above poster design and podium presentation have been part of ICoRD '13

Please follow the link to know more about the IV International Conference that commenced on 7th January 2013 to 9th January 2013 at IC & SR, IIT-Madras.

Wednesday, January 2, 2013

Book Excerpt: Thinking in Type: The Practical Philosophy of Typography

Designers want to challenge the reader, to provoke them and to entertain them. We also want to design on the edge – or at least to tip our hats to the edge – and acknowledge the design era in which we practice. We want to serve the profession and the art of typography. But how? The way to create expressive typography is to predigest the copy, understand the message, and show off its meaning and its importance to the reader. This cannot be separated from the editing process. Know what the thrust ought to be, then make that point clear through design choices.  

Contrast type style, size, weight, position, color, or treatment to show hierarchy and give enough information for the reader to decide whether to become involved with the text, where the story really is.

Gui Bonsiepe wrote: “Design means, among many other things, arranging elements into a whole that makes sense… In typography, order is mainly a question of relationships within groups of elements and the distribution of these elements on a page.” 

Bonsiepe defines two kinds of order:

1) The order of the system in which each type element is a part. Fewer differences between elements increases the degree of order of the whole.

2) The order of arrangement refers to the precise way elements relate to each other and the frequency with which elements align.

Read and absorb full :)
Book Excerpt: Thinking in Type: The Practical Philosophy of Typography