Saturday, July 4, 2009

Play with letters (Typeface: Bodoni )








The letter selection has been random here, arrangement breaks most typography rules...design helps you twist things. The freedom makes you work more and more with everincreasing joy.
Typeface: Bodoni (Popular MODERN FACE designed about 1785 by Giambattista Bodoni (1740-1813), an innovative printer and type designer of Parma, Italy. Like the BELL typeface, Bodoni was haevily influenced by Firmin DIDOT'S modern face, designed in 1784. Many 20th-c. versions, while varying in detail from the original retain the essential characteristics of Bodoni's innovation. The STRESS is vertical. Each SERIF is flat and unbracketed, with the sharp contrast in stroke weight emphasized by the thin hairline strokes.
Major inspiration: Initials designed for Tennis legend, Roger Federer (RF).
The simple club of R merging into F is outstanding. The composition clearly translates "The Persona Roger Federer" establishing a visual marquee of his consistent, elegant and unflinched victory. The designed play of forms are a small tribute to celebrate the idea behind the design.

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