Saturday, January 3, 2009

Seven C’s of Communication

Credibility
Any process of communication starts with a climate of brief or trust. The recipient must have confidence in the purpose behind communication. The performance on the part of sender builds an effective foundation of developing communication.

Context
The meaning behind communication must square with the realities of the environment. It must provide for participation and payback. The context must confirm, not contradict the message/

Content
It must have a definite and likeable meaning for the receiver. It must establish compatibility with the receiver value system. Content always determines the audience.

ClarityMessage should be put in as simple terms as possible. Complex areas of thought must be compressed into themes, slogans or stereotypes that have simplicity and clarity.

Continuity & Consistency
Different channels of communication have different effects and serve effectively in different stages of diffusion process.

Channels
Communication is a never-ending process. Hence, redundancy is a major virtue. Repititions and variations contribute to factual and creative learning. The story must also be consistent.

Capability
Capability of the target group must be taken into account. This includes a major consideration of receiver’s understanding and knowledge.

No comments: